- Business philosophy
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Start a business with gratitude, strive with responsibility, innovate for development, and strive for contribution.
As a private enterprise rooted in the land of southwestern Shandong Province, the entrepreneurs hold a heart full of gratitude and have drawn countless visions in their minds onto this fertile soil.We take the development of the health industry as our mission, strive forward, and aim to achieve the common development of the enterprise and society.we encourage innovation and forging ahead, continuously create economic value, contribute to society, and realize the two-way material and spiritual development of employees and the enterprise, jointly opening up a bright future.
- Corporate Mission
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Healthy Food, Healthier Life.
Focusing on healthcare&Wellness industry, Tianjiao Biotech is always committed to the research and development of functional food ingredients and preminum food.Rooted in high technology, we commit to continuous innovation, execute a differentiation strategy, and meet the consumption needs of different levels;we provide safe, delicious, nutritious, and healthy food for global consumers, and convey the concept of healthy lifestyle.
- Corporate Vision
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Global brand, centennial enterprise.
Tianjiao Biotech gathers craftsmanship spirit, pursues excellent quality and first-class service, implements a brand strategy, and strives to build a world-class brand.The enterprise's development always adheres to the people-oriented approach, embraces changes, does not pursue short-term interests, and maintains steady operation;We cooperate with customers in good faith, mutual benefit, and common development to achieve healthy and sustainable development, aiming for long-term stability and becoming a century-old enterprise.
Work Philosophy
R&D Philosophy
Marketing Philosophy
Quality Philosophy
Talent Philosophy
Management Philosophy
Service Philosophy
Growth Philosophy
New Concepts, New Products, Daily Renewal, and Innovation for all.
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Every product is the practical manifestation of an idea, and no product is perfect from its inception. Our R&D personnel must connect theory with practice and driving continuous conceptual and product innovation;R&D is a boring but inspiring work. Everyone has different inspiration perspectives and generates different ideological sparks. The inspiration of one person is far less than that of the entire team;we encourage everyone to participate in innovation, no limited to product development, but also including innovations in processes and application solutions, This keeps the R&D'bloodstream' flowing continuously.
Forge ahead, honesty and trustworthiness, mutual benefit and win-win.
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Marketing is the vanguard of enterprise development. In this fiercely competitive battlefield, we must make unremitting efforts and strive tenaciously to gain more market share;we must operate with integrity, honor contracts, and abide by commitments to our customers and consumers, growing together with customers to achieve mutual benefit and win-win results.
Quality is the life of the enterprise.
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Quality is the source of life and the cornerstone of the enterprise's survival. To thrive in the fierce market competition, the enterprise relies on impeccable product quality, which is the warning line for the enterprise's survival.
Character first, attitude second, ability third.
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Character and attitude represent "morality", which are inherent qualities of a person. Ability represents "talent", which comes from continuous learning and growth;based on morality, through continuous learning and growth, individuals can enhance their comprehensive competitive advantages, improve the matching degree between people and positions, and realize the healthy growth of talents.
Accommodation equals abandonment; requirements are true love.
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Comfort and tolerance are the greatest irresponsibility to employees. Lowering requirements and blindly accommodating equals giving up;setting high requirements, high goals, and high standards to promote employees' continuous growth is true love.
All for customers, for all customers, for everything of customers.
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All services should be based on customer needs, adhering to customer first, thinking about what customers think, and addressing their urgent needs. We create all conditions to serve customers wholeheartedly.
Continuous innovation, striving for excellence, continuous improvement, and pursuit of perfection.
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The vitality of an enterprise lies in continuous innovation. Innovation enables survival, development, and better participation in the global market competition, maintaining the pace of progress;Continuous improvement changes employees' ideological concepts and behavioral habits through proposal activities, changing their familiar working methods and ways of dealing with interpersonal relationships. Through solid small steps of improvement, revolutionary significant results can be achieved;The era of refinement calls for perfection. Striving for excellence and pursuing perfection in work is not only an ability but also a quality. Performance comes from the implementation of striving for excellence and pursuing perfection.